Social media strategy
I've established social media strategies and provided creative direction for local restaurants, a caviar boutique & my personal pages.
The aim was to increase reach and engagement on the Instagram profiles, and to drive traffic to their overall websites.
Copywriting samples - Instagram captions
@evaboston: Love at first slice!
👀: Featuring our Chicken Pesto Pizza, with grilled chicken, goat cheese + tomatoes topped with homemade pesto.
@evaboston: happy Marathon Monday, Boston! The perfect spot for post-race refreshers & bites. Come join us today & good luck to everyone running!
@gourmetboutiqueboston: Who needs some of these for the long weekend? Crisp air calls for fall flavors. Feast your eyes on this pumpkin cinnamon macaron. Come in & try these out along with the rest of our new fall collection!🌟
Video content creation
Created aesthetic product videos for the clients Instagram pages, which resulted in a 73% increase in impressions within the first 3 months.
